Business-to-consumer (B2C) copywriting

Whatever you've got to sell, make sure your customers want to buy it. That's easier said than done; so here's our guide to creating compelling copy that actually sells your product.

  • Choose the right B2C copywriter

That's all there is to it!

Okay, maybe there's a bit more to it than that. For a start, choosing a professional copywriter isn't always that straightforward. B2C copywriters use different skills to business-to-business (B2B) copywriters. At The Writing Stable we have experienced specialists in both.

We have extensive consumer market experience which includes product descriptions, direct marketing material and sales letters. Our marketing copy will articulate your brand characteristics clearly and succinctly. Our in-house writers know how to grab your customers' attention, develop interest, and convert interest into action. We're here to improve your bottom line.

So, how do we do that? There's no secret to it. Whether we're selling consumer goods or marketing your services to customers, we always write with them in mind. We talk in terms of benefits (not features), we explore their needs (not yours); we spend just as much time finding out about them as we do delving into your product range or service plans. Whether you require a one page sales letter or a thousand online product descriptions, our experienced copywriters will write in ways your customers will relate to.

Having worked with such a broad spread of companies, we've got the necessary skills to attract both commercial and niche audiences. Our clients know they can rely on us to get the job done - on time; and to get the phone ringing - off the hook!

Contact us to make sure your marketing writing hits home hard.

It’s great to work with an agency who specialise in copy. We’ve found The Writing Stable to be a pleasure to work with; they were quick to understand our business and requirements, and they always meet our deadlines, however tight they are!

Erica Nicholson,
Brand Manager, Interflora